Our Values

Meet the team

David Wallace
president, ceo

David Wallace founded Caledonia Direct in 2017, is a thriving business based in the picturesque Coeur d’Alene, Idaho. David, a seasoned entrepreneur, began his journey in 2008 when he started his first business venture.

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ken mao
Purchasing Manager

Ken is a highly skilled Procurement Coordinator with 12 years of experience working on highly technical procurement projects. His knowledge and understanding of the operational methods of factories make him a valuable asset to our team.

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barbara cunietti
Director of Marketing and Product Design

Barbara has taken on the responsibility of managing the brand’s development and marketing efforts. She understands the importance of crafting a brand that resonates with customers and creating a marketing strategy that aligns with the company’s overall goals and objectives.

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Lisa Tran
Procurement Specialist

Lisa is a versatile and accomplished professional with a diverse background in education and accounting. Her unique combination of skills and experience has made her a valuable asset to the team at Caledonia Direct, where she brings her expertise to bear on a range of complex sourcing challenges.

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About Caledonia Direct

President David Wallace founded Caledonia Direct with a vision to bring his 20 years of experience producing custom products for demanding customers to a wider audience.

With a keen eye for detail and a passion for delivering exceptional results, Wallace has built a team that is committed to providing top-quality products and services to clients across a wide range of industries.

Over the years, we have expanded our expertise to include a wide range of manufacturing sectors, including steel, aluminum, plastic, and laminate items.

Our team is highly skilled in custom manufacturing, and we are often selected to complete high-quality, high-volume custom garment orders for institutional customers.

Under Wallace’s leadership, Caledonia Direct has become known for its unwavering commitment to quality and customer satisfaction. 

As we continue to grow and expand our offerings, we remain dedicated to delivering the same level of quality and excellence that has earned us a reputation as a trusted leader in the industry.

Want to join the team?

We are always looking for ambitious, enthusiastic and entrepreuneurial people to join our team. If this sounds like you, drop us a line with what you can bring to our company that sets you apart from anyone else.