About Us


David Wallace, President

Caledonia Direct was founded by David Wallace in 2017 and is based in beautiful Coeur d'Alene, Idaho.  David started his first business in 2008 and was one of the early sellers on Amazon.  He sold his first online business in 2017 and founded Caledonia Direct.  David speaks English and Spanish.

Ana Badzaghua, Contract Specialist

Ana began her career teaching English before pursuing continuing education in the accounting field where she also excelled.  Ana brings her leadership and experience to Caledonia Direct where she excels at quickly understanding customer needs and executing global sourcing solutions.  Ana speaks, English, Russian, and Georgian.

Barbara Cunietti, Marketing and Service Manager
Barbara has over 15 years of experience in B2B Marketing with a focus on Social Media, Web Design, Content Development, and Market Research.  She manages Caledonia Direct's brand development and marketing efforts.