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Barbara Cunietti

Director of Marketing and Product Design

Barbara is a seasoned marketing professional who has dedicated over 15 years of her career to the dynamic and ever-changing world of B2B marketing.

With a proven track record of success, she has honed her skills in various aspects of marketing, including social media, web design, content development, and market research.

As the head of marketing at Caledonia Direct, Barbara has taken on the responsibility of managing the brand’s development and marketing efforts.

She understands the importance of crafting a brand that resonates with customers and creating a marketing strategy that aligns with the company’s overall goals and objectives.

Throughout her career, Barbara has demonstrated a keen eye for detail and a passion for staying up-to-date with the latest marketing trends and best practices. Her ability to analyze market data and consumer behavior enables her to create campaigns that generate results and drive business growth.
Whether she’s collaborating with a team of creatives on a new branding campaign or conducting market research to inform strategy, Barbara approaches every project with enthusiasm and a deep understanding of the intricacies of B2B marketing.

Her extensive experience and expertise make her a valuable asset to our organization looking to make an impact in the world of business.

Ana Badzaghua

Contract Specialist
Ana is a versatile and accomplished professional with a diverse background in education and accounting. Her career began in teaching English, where she developed a passion for helping others learn and succeed. However, Ana’s drive and curiosity led her to explore other fields, and she found herself drawn to the world of accounting.


With her sharp mind and diligent work ethic, Ana quickly rose through the ranks in the accounting field, earning recognition for her exceptional abilities and leadership qualities.

Her unique combination of skills and experience has made her a valuable asset to the team at Caledonia Direct, where she brings her expertise to bear on a range of complex sourcing challenges.

At Caledonia Direct, Ana has established herself as a key player in the company’s success. Her ability to grasp complex customer needs quickly and effectively has made her an invaluable resource for clients around the world.

Her skillful management of global sourcing solutions has helped to streamline operations and drive significant cost savings for the company.

In addition to her professional accomplishments, Ana is also an accomplished linguist, fluent in three languages: English, Russian, and Georgian.

Her proficiency in multiple languages has proven to be a valuable asset in her work, allowing her to communicate effectively with customers and colleagues from diverse backgrounds.

Overall, Ana’s impressive track record of success and her unique combination of skills and experience make her a true standout in her field. Her passion for learning and growth continue to drive her forward, and she is sure to continue making significant contributions to the world of business and beyond

Ken Mao

Ken is a highly skilled Procurement Coordinator with 12 years of experience working on highly technical procurement projects. His knowledge and understanding of the operational methods of factories make him a valuable asset to our team.

He has excellent cost management skills and a deep understanding of various products, which enables him to identify cost-saving opportunities without sacrificing quality.

One of Ken’s strengths is his ability to excel in product development and supply chain management. His keen eye for detail and strategic thinking skills enable him to optimize supply chains and ensure efficient product delivery, which helps organizations to operate efficiently and effectively.

Ken is fluent in multiple languages, including Mandarin, Cantonese, and English, which makes him an excellent communicator and facilitator of cross-functional teams. He can seamlessly collaborate with stakeholders across different regions and cultures, bridging communication gaps and ensuring that everyone is aligned toward common goals.

Overall, Ken is a highly motivated and dedicated professional who always puts the interests of his organization and stakeholders first. His extensive experience and skillset make him an excellent choice for our organization to streamline our procurement processes, optimize our supply chains, and achieve long-term success.